BUSINA

The current crisis has elicited a huge debate. Groups are divided on calls for resignation, ouster, or no call at all.

But one thing we all agree on is the need to change the system. And as a large constituency of people dedicated to reform, it is imperative that we are united in this call for real change.

And that is the idea behind BUSINA! BUSINA! is the symbol for the broad forces who want change, wherever you stand on what to do with GMA as a person.

Why BUSINA?

Bumubusina tayo if there is an obstacle in front of us.

The broken system is the obstacle to the basic quality of life that we all aspire to.

Everyone can participate in a Busina.

In a literal busina, participation can range from high-commitment activities like organizing and printing banners, to    low-commitment activities like blowing your horn when you pass by. Similarly, in BUSINA! the movement, participation can range from organizing groups and disseminating the message to simply displaying the symbol or talking about it.

Strategy

The need for change is felt among the vast majority of people in the country. However, there are 3 main reasons that are currently preventing people from acting:

1. Uncertainty – People do not like GMA, but feel that there will be no real change if there is a new president.

2. Indifference – People are still able to ignore the situation and go on with their lives.

3. Exclusion – People do not feel that they are part of the movement because no one is showing them next steps, or they are weary of the groups that have been vocal.

 Proliferating this movement will address these three barriers in the following way:

1.      Uncertainty – Proliferating the message that we have tangible reform goals no matter who sits as president will answer uncertainty.

2.      Indifference – Think “Project Kalat.” The message has to be everywhere so that people can no longer ignore what is going on. Exposure in mass media is important, but do not underestimate simple reminders such as stickers, slogans, posters, armbands, and most importantly, people have to be talking about it.

3.      Exclusion – Related to indifference, people must feel that they are a part of what is going on. There must be more outreach beyond our regular circles. Communication is key – people must be constantly informed of activities and developments. Rallies are not the only way to be involved, displaying a symbol or repeating a slogan also makes you part of the movement (and is low cost).

 What You Can Do

1. If you are part of an organization, add the symbol and name to your materials, or use the sample materials above and add your organization’s name.

2. Spread the word. At this point, this is largely a propaganda war, a war of public opinion, and a war of taking advantage of the tangible frustration of the unorganized people, whatever class they may come from.

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